About Skateboard England

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Skateboard England is the official governing body for skateboarding in England and WALES.

We are a membership based and not-for-profit organisation set up to improve, support and develop skateboarding across England and Wales.

Our aims include encouraging the development of world-class facilities, helping community groups get local skate parks built, create accredited coaching courses, run competitions and events, and much more.

The organisation is run with skaters needs in mind, so we want to hear from you about what improvements you would like to see for skateboarding in England and Wales. The more information we have the more we can do to help.

We are continually developing coaching, competitive pathways, events, facility partnerships and information about skateboarding in England & Wales, so check back regularly for new updates.

Run by skateboarders, for skateboarders.

Meet the Team


 
Lucy Adams - Chair & Elected Director   A household name in UK skateboarding, Lucy is a well travelled pro skateboarder and also the Chair of Skateboard GB. At the top of the British skate scene since 2009, winning the UK Skateboard Champs and Girls UK Skate Jam numerous times, Lucy has been a tirelessly upbeat presence in UK skateboarding for years now. Lucy's efforts to make skateboarding more accessible for girls includes setting up Brighton based She-Shredders coaching sessions and leading on mass participation and inclusion events such as 'Push The Prom'.  In 2017, Lucy celebrated over twenty years in the game with a Pro Model on Lovenskate, a 12 page interview in Grey Skate Mag, and a new part 'Master of Camouflage'. Lucy works her 'day job' for the RSPCA in the Data & Insight Team but also MC's and commentates on National and International Skateboarding events.

Lucy Adams - Chair & Elected Director

A household name in UK skateboarding, Lucy is a well travelled pro skateboarder and also the Chair of Skateboard GB. At the top of the British skate scene since 2009, winning the UK Skateboard Champs and Girls UK Skate Jam numerous times, Lucy has been a tirelessly upbeat presence in UK skateboarding for years now. Lucy's efforts to make skateboarding more accessible for girls includes setting up Brighton based She-Shredders coaching sessions and leading on mass participation and inclusion events such as 'Push The Prom'.

In 2017, Lucy celebrated over twenty years in the game with a Pro Model on Lovenskate, a 12 page interview in Grey Skate Mag, and a new part 'Master of Camouflage'. Lucy works her 'day job' for the RSPCA in the Data & Insight Team but also MC's and commentates on National and International Skateboarding events.

Alex Jordan – Elected Director   Alex is the founder of The Skateparks Project, a non-profit organisation dedicated to helping councils and communities across the UK get great skateparks. In 2003 he launched an eBay skate shop that would later trade via physical stores and website. He’s since been involved with numerous skateboarding-related projects and is currently the CEO of a digital agency called Hyperlink. Alex is a specialist in digital strategy and has worked with clients ranging from sole proprietors to FTSE100 companies. He has served on various commercial and charity boards, has an MBA with distinction from Durham University, CISL Certificate from University of Cambridge and is a Fellow of the RSA..

Alex Jordan – Elected Director

Alex is the founder of The Skateparks Project, a non-profit organisation dedicated to helping councils and communities across the UK get great skateparks. In 2003 he launched an eBay skate shop that would later trade via physical stores and website. He’s since been involved with numerous skateboarding-related projects and is currently the CEO of a digital agency called Hyperlink. Alex is a specialist in digital strategy and has worked with clients ranging from sole proprietors to FTSE100 companies. He has served on various commercial and charity boards, has an MBA with distinction from Durham University, CISL Certificate from University of Cambridge and is a Fellow of the RSA..

Ricardo Magee Atxukarro – Elected Director   Ricardo started skating in 1989 and became the Skate Park Development Officer for Brighton & Hove City Council in 2010. He has been involved in funding, promoting and co-ordinating numerous events, comps and jams along with funding lessons for children and females with great success. Ricardo has created programmes teaching volunteers to run comps and teach skateboarding along with supporting Brighton & Hove Skateparks Association community group to gain funds and run events in the city. He was previously chairman of a community group which ran skate comps, funded portable ramps and was instrumental in creating an indoor DIY skatepark as well as helping others locally.

Ricardo Magee Atxukarro – Elected Director

Ricardo started skating in 1989 and became the Skate Park Development Officer for Brighton & Hove City Council in 2010. He has been involved in funding, promoting and co-ordinating numerous events, comps and jams along with funding lessons for children and females with great success. Ricardo has created programmes teaching volunteers to run comps and teach skateboarding along with supporting Brighton & Hove Skateparks Association community group to gain funds and run events in the city. He was previously chairman of a community group which ran skate comps, funded portable ramps and was instrumental in creating an indoor DIY skatepark as well as helping others locally.

 
Russ Holbert – Elected Director   Russ has been skateboarding and surfing since 1985. He has been involved for over 15 years in the Skatepark Design & Build industry and is currently a Director of Maverick Skateparks. Russ is also a member of the British Standards Committee concerning skatepark safety.

Russ Holbert – Elected Director

Russ has been skateboarding and surfing since 1985. He has been involved for over 15 years in the Skatepark Design & Build industry and is currently a Director of Maverick Skateparks. Russ is also a member of the British Standards Committee concerning skatepark safety.

Paul Regan – Elected Director   Paul started Skateboarding in 2001. Over the years he’s been fortunate enough to receive sponsorships to help support his Skateboarding ventures. Some of his sponsors include riding direct for Flip Skateboards and a full team rider for Destructo Trucks. In 2010 Paul set up his own Skate School named 'Active Skateboarding' with the aim of getting more young people active through Skateboarding, as well as developing his own coaching program from his qualification as a Level 3 Sports Coach. Paul is also the founder of The Skateboard Association, a Not-for-profit organisation which supports Skateboarding in Yorkshire & Humberside.

Paul Regan – Elected Director

Paul started Skateboarding in 2001. Over the years he’s been fortunate enough to receive sponsorships to help support his Skateboarding ventures. Some of his sponsors include riding direct for Flip Skateboards and a full team rider for Destructo Trucks. In 2010 Paul set up his own Skate School named 'Active Skateboarding' with the aim of getting more young people active through Skateboarding, as well as developing his own coaching program from his qualification as a Level 3 Sports Coach. Paul is also the founder of The Skateboard Association, a Not-for-profit organisation which supports Skateboarding in Yorkshire & Humberside.

Geoff Else - Elected Director   Geoff is the founder and director of the UK’s first and only nationwide skateboard school, Team Rubicon, which over the last decade has taught over 200,000 people. As a skateboarder for 25 years, Geoff fully appreciates how the sport has significantly evolved and how we must embrace both existing core skaters and partners as well as welcoming new members and the new directions the sport is taking. He also founded and developed Camp Rubicon. This Summer alone the camps have welcomed hundreds of children from 15 different countries, as well as sponsored riders from the UK and America – and made over 100 skatepark visits. Geoff also has strong links with a large number of parks, park builders, skateshops and overseas skate organisations.

Geoff Else - Elected Director

Geoff is the founder and director of the UK’s first and only nationwide skateboard school, Team Rubicon, which over the last decade has taught over 200,000 people. As a skateboarder for 25 years, Geoff fully appreciates how the sport has significantly evolved and how we must embrace both existing core skaters and partners as well as welcoming new members and the new directions the sport is taking. He also founded and developed Camp Rubicon. This Summer alone the camps have welcomed hundreds of children from 15 different countries, as well as sponsored riders from the UK and America – and made over 100 skatepark visits. Geoff also has strong links with a large number of parks, park builders, skateshops and overseas skate organisations.

 
Clive Bawden –Senior Independent Non-Executive Director   Clive is an Independent Non-Executive Director with specific responsibility for Finance & Risk. Appointed to the Board following an open search process in February 2017, Clive is also Senior Non Independent Director at Skateboard England. A chartered accountant and chartered marketer, Clive has an extensive background in professional services, industry and commerce. These include roles at KPMG, Inchcape plc and Saint-Gobain as well as voluntary roles as Trustee for Finance at the City of Birmingham Symphony Orchestra and a Non-Executive Director of the Warwickshire Cricket Board between where he held specific responsibility for the development of Women & Girls cricket.

Clive Bawden –Senior Independent Non-Executive Director

Clive is an Independent Non-Executive Director with specific responsibility for Finance & Risk. Appointed to the Board following an open search process in February 2017, Clive is also Senior Non Independent Director at Skateboard England. A chartered accountant and chartered marketer, Clive has an extensive background in professional services, industry and commerce. These include roles at KPMG, Inchcape plc and Saint-Gobain as well as voluntary roles as Trustee for Finance at the City of Birmingham Symphony Orchestra and a Non-Executive Director of the Warwickshire Cricket Board between where he held specific responsibility for the development of Women & Girls cricket.

Catherine Eastham - Independent Non-Executive Director   Catherine is an experienced marketing and communications professional with almost 15 years’ experience in the sports sector. She is Practice Director - Consulting, Sponsorship & Sport at Four Communications, a leading integrated marketing agency. Catherine has previously worked at the British Olympic Association and London 2012 bid company and clients include: Birmingham 2022 Commonwealth Games and bid, Glasgow 2014, London 2012, Sport England and the England 2015 Rugby World Cup, alongside Olympic sponsors: Lloyds Banking Group, Panasonic, B&Q and Lenovo. Catherine has an MBA with distinction and a CIM Diploma. She is an Independent Non-Executive Director for British Weight Lifting. She is also a keen runner and cyclist.

Catherine Eastham - Independent Non-Executive Director

Catherine is an experienced marketing and communications professional with almost 15 years’ experience in the sports sector. She is Practice Director - Consulting, Sponsorship & Sport at Four Communications, a leading integrated marketing agency. Catherine has previously worked at the British Olympic Association and London 2012 bid company and clients include: Birmingham 2022 Commonwealth Games and bid, Glasgow 2014, London 2012, Sport England and the England 2015 Rugby World Cup, alongside Olympic sponsors: Lloyds Banking Group, Panasonic, B&Q and Lenovo. Catherine has an MBA with distinction and a CIM Diploma. She is an Independent Non-Executive Director for British Weight Lifting. She is also a keen runner and cyclist.

James Hope-Gill - Chief Executive Officer   James is a very well connected and committed business & sports professional with extensive knowledge of football as well as other national sporting structures and organisations, having worked within the sports sector and governing bodies for over 20 years. He was Chief Executive of a regional Football Association in England for 12 years until starting his own sports consultancy company in 2012.

James Hope-Gill - Chief Executive Officer

James is a very well connected and committed business & sports professional with extensive knowledge of football as well as other national sporting structures and organisations, having worked within the sports sector and governing bodies for over 20 years. He was Chief Executive of a regional Football Association in England for 12 years until starting his own sports consultancy company in 2012.

Jake Jones – Independent Non-Executive Director   Jake has over two decades’ experience in commercial marketing, 14 years of which he spent in the oil and gas sector. This included two years in the role of Sponsorship Strategy Manager at BP, where he managed athlete relationships during the London 2012 Olympic and Paralympic Games. For the last six years Jake has been working as a Lead Consultant and Head of Coaching at Two Circles, the data-driven sports marketing agency that is a disruptive force in the sports industry. Jake’s specific experience comes in enabling sports rights-holders to deliver commercial returns by building strategies that reach target audiences through both direct and indirect marketing channels. Outside of work Jake has three young boys all learning to skateboard – so he’s invested in a longboard to try and keep up.

Jake Jones – Independent Non-Executive Director

Jake has over two decades’ experience in commercial marketing, 14 years of which he spent in the oil and gas sector. This included two years in the role of Sponsorship Strategy Manager at BP, where he managed athlete relationships during the London 2012 Olympic and Paralympic Games. For the last six years Jake has been working as a Lead Consultant and Head of Coaching at Two Circles, the data-driven sports marketing agency that is a disruptive force in the sports industry. Jake’s specific experience comes in enabling sports rights-holders to deliver commercial returns by building strategies that reach target audiences through both direct and indirect marketing channels. Outside of work Jake has three young boys all learning to skateboard – so he’s invested in a longboard to try and keep up.